Meet: digital display advertising platform ADSIGMA at KICKICO
AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital advertising space.
The goal is to revolutionize Digital Display Advertising by increasing the transparency and benefitting the deserving publishers.
AdSigma aims to disrupt the existing digital advertising space and address the significant problems it faces, such as unreasonable commission, lack of negotiation power and a shortage of choice for the publishers and advertisers. In an industry where Ad Networks are having revenue of over $220 billion, the platform recognize the need to provide an alternative platform which works in favor of the advertisers and the publishers with ZERO fee.
All the ADSi token holders shall experience quality service and will be benefited from the various perquisites of holding our token. AdSigma firmly believes in the idea and have confidence in our vision. With team members stemming from diverse fields like finance, software development, digital advertising and blockchain/cryptography, AdSigma has achieved a competitive market position, and they are already set on a path of converting our vision into reality.
The aim is to restructure the existing arrangement in business model by removing the need for the middleman that exists in the form of ad networks, and help the publishers and advertisers to get the best out of online advertisements. AdSigma wants to provide the benefit that publishers and advertisers receive from the ad networks but without making them pay for it and to let them relish the privileges of a B2B model alongside.
How will the Use Of Blockchain Technology be Beneficial?
To achieve our goal, the platform will be using the blockchain technology, which is one of the most appreciated technologies in recent times. The blockchain is distributed ledger system that can efficiently record a transaction between two parties. Blockchain is best known for the quality deliverance of A-I-V:
- Validity earmarks tagged to a transaction
The palatform can use this technology to fulfil our vision of establishing a direct contract between the advertiser and publisher. While blockchain will ensure a secure transaction between the parties, Adsigma will ensure the credibility of the advertisement and make sure that an appropriate advertisement is displayed on the publisher’s property. AdSigma will eliminate any ad content that does not comply with the standards. Since the contract will be entered on blockchain and the consideration will be a cryptocurrency, i.e., ADSi tokens, there is no chance of default from the adsigma.io advertiser, and since there is a proof of a valid transaction entered between the two parties, the publisher is entitled to receive ADSi tokens for showing the ad. With time, the platform will be able to expand to a broader audience, and AdSigma can ensure a better deal for both the parties. As the platform believe in the power of open-source projects, AdSigma want to help this economy to operate on its own without any intervention of Ad Networks and eventually at ZERO commission fee. Hence, a publisher gets to keep 100% of the ad revenue. The cost of an advertisement will reduce for the advertiser as well. Further, they can develop relations and enter into more contracts in future. The publisher has an advantage of not only selecting the ad he wants to be displayed but also selecting a suitable advertiser.
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